In this research we will be discuss the impact of television advertisement on the children with the latest advent of technology and mobile phone. To attract children toward the product it is necessary that the advertisement should contain such facets that are according to their age, thinking and interest. When children see the advertisement according to their interest, they ensure that their parents are influenced to purchase that product. It affects the eating habits of children when they pursue their parents to purchase such products advertised by leading companies. There is very close relationship between advertisement, eating habits of children and buying behavior of their parents. The study was conducted in Nagpur and data was collected from children of various classes of different schools situated in Nagpur.

The current study was performed to assess the phenomenon known as Presence, to measure Anxiety responses, simulator sickness and autonomic activation in subjects of the general population. The sample consisted in 37 Argentine participants (15 male, 22 female) between ages 20 and 40; who were exposed to 3 virtual environments designed to research and treat phobias. Instruments utilized for this study were the Symptom Checklist 90-R, Acrophobia Questionnaire, Fear of Spiders Questionnaire, The Claustrophobia Questionnaire, Igroup Presence Questionnaire, Simulator Sickness Questionnaire and the State-Trait Anxiety Inventory. All virtual environments generated sufficient feeling of presence. Cybersickness was only registered in the Elevator scenario. The Apartment and Spiders environments have shown not to be anxiety triggers within this population. As for Elevator, a significant increase in the level of state anxiety was generated. A possible hypothesis to account for this fact might be that reported anxiety responds to movement simulated in the virtual scenario while on the other two scenarios the subjects remained static. The existence of a correlation between HRV and state anxiety has been analyzed and no significant relation has been found between the variables. Even though there is a relation between anxiety and presence, no significant relation has been found between anxiety and presence. Regarding sensory conflict, a follow up study in the Elevator environment should be done, eliminating movement and exposing subjects to the stimuli while static at different heights. Future studies should consider broadening the size of the sample and studying clinical population to compare results.

Background: This research brief reports results from an exploratory pilot study on the use of socially acceptable touch in a public setting that accompanies a request to improve program compliance with “street level” crack cocaine users. Methods: Study participants consisted of 120 crack cocaine-using participants in a larger community-based HIV/STD prevention and research program targeting at-risk African-Americans. They were required to return for a series of four booster health education sessions over 2-5 days and 6 month and 1 year follow-up assessments. The most difficult aspect of this program was no-shows for the second booster session; study participants who attended at least two sessions were much more likely to attend all sessions and complete the entire lengthy program. The program director randomly approached some participants after the first visit in a public setting and briefly touched them as part of a handshake; then, the director asked them to return for their follow-up sessions. Whether they were approached or not was random. Analysis comprised descriptive and non-parametric statistics. Results: Ninety-three percent of participants who were asked to return and were touched returned for the second session; only 75% returned who had been asked to do so but were not touched. A statistically significant difference favored being touched and complying, as measured by second-session returning participants (p < .01), though it appeared the touch / request had more of a preventive than a promotional effect. Extraneous demographic and background factors were ruled out with the exception of age (older participants), which contributed slightly. Conclusions: Results suggest that a request “anchored” to a socially acceptable public touch is promising in terms of improving program participation and engagement. Limitations and implications for future research are discussed.

Identity acts as a nucleus to the subjects references, their memories, their choices of life, to the construction of their history. Identity is, therefore, a minimal cellular basis from which life develops in its poetics of creation. The construction of identity thus has potential for the development of a critique, the establishment of a grammar of rules and conditions, for standing before the world. The path towards emancipation implies in exercising an external look at ones identity, the inherent existing narrative, to discover the paradigm of the minimum base from which ones life develops. With the increasing complexity of the postcolonial world, no straight or easy answer is at hand. The effort should draw towards the construction of conceptual tools that can enable reflection and critique. The humanities education, is one possible tool towards autonomy and emancipation once it encourages knowledge, construction and appraisal. The reflections brought to light through this work intends to fertilize the discussions about identity construction in the Brazilian present day context, characterized by a discourse that foster ruptures and decreases the possibilities of ones identity. For this purpose, the current challenge of emancipation, will be developed through 6 analytical semantic dimensions which express the diversity and complexity of the actual scenario: Understanding identity, (CIAMPA, 1987; RICOEUR, 1990), as the synthetic goal of existence has the dynamism to give new possibilities to the frontier-men (HARTOG, 2004; LEVINÁS, 1972), whose challenge is the gain of consciousness of ones own movement in the world. Marked by perversity (HONNETH, 2003) the present world enforces political, social, motivational, and subjective domination (CASTORIADIS, 1987). This scenario compels the frontier-men towards an emptied signifier alienating his possibilities of recognition. The search for emancipation (HABERMAS, 1983) asks for a critical look at the current formation of peoples strategic thinking.

Objective: The objectives of the study were twofold: i) to assess whether depression independently predicts four quality of life (QOL) domains in CVD patients; and ii) whether depression interacts with self-efficacy and perceived social support to predict QOL domains among cardiovascular diseases (CVD) patients. Methods: Participants were 174 CVD patients taken from three major government sector hospitals of Lahore who were assessed on self-report measures of depression, self-efficacy, social support and QOL. Results: It was found that depression was a significant negative predictor of all four QOL domains among CVD patients. Furthermore, results from regression analysis demonstrated that depression significantly interacted with self-efficacy to predict physical and environmental QOL. Additionally, depression interacted with social support to physical and social QOL. Specially, depression was a stronger negative predictor of QOL domains at lower levels of self-efficacy and social support while it was a poor predictor at higher levels of self-efficacy and support. Conclusion: It was concluded that social support and self-efficacy act as buffering factors against devastating effects of depression on QOL among CVD patients.